features extracted across 3 sessions. placed in Unique Position, in Market Needs, in Expectations. This is the team's hypothesis pyramid -- built on conviction, not yet tested by competition.
Hypothesis Pyramid
Most Distinctive Features
/
Sound of the Market
Key Findings
Competitive Landscape
Claim Saturation Map
Universal Claims (everyone says this)
Crowded Claims
Low Saturation (whitespace territory)
11 market patterns shaping the competitive landscape
Expectation Trends
Innovator Trends
* Highlighted trends are recommended deep-dives based on client relevance.
Expectation Trends
Market behaviors so common they have become invisible. These are table stakes.
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Visual Drivers
Competitor Executions ( screenshots)
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Competitors ()
Messaging Examples
Innovator Trends
Emerging behaviors that signal where the market is heading. Not yet dominant, but gaining velocity.
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Visual Drivers
Competitor Executions ( screenshots)
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Competitors ()
Risk
Opportunity
Messaging Examples
The Destabilization Moment
Self-Perception Accuracy
Biggest Systematic Error
Destabilization Findings
Unique Position Breakdown
distinct white space territories identified
Named territories and competitive analysis revealed in The White Space
Your features met 104 competitors. Here is what moved.
Pyramid Comparison
The market forced a reorganization of the product pyramid
Before Market Data
(Hypothesis from Ch2)
After Market Data
(Market Reality)
All features classified
Most Significant Movements
The Core Insight
Your features met 104 competitors. Here is what moved.
Scoring Methodology
Each feature scored on three axes (1-10 scale)
Cardinal Rule:
Pyramid Comparison
The market forced a reorganization of the product pyramid
Before Market Data
(Hypothesis from Ch2)
After Market Data
(Market Reality)
All features classified
All Feature Movements
SAT / DIS / DIR
- ·
Vacancy Analysis
What Left the Top
What Entered the Top
Density Comparison
Feature Overlay Detail
| Feature | Hypothesis Layer | Actual Status | Trend Correlation |
|---|---|---|---|
Key Findings
The Core Insight
We just watched features get demoted and promoted. But that only tells you what shifted -- it does not tell you where the opening is.
closest competitors scored across dimensions of structural similarity. The competitive vacuum is real -- and larger than expected.
closest competitors scored across dimensions of structural similarity.
The Competitive Radar
The Opening
The radar reveals dimensions where extends significantly beyond all competitors. Where the emerald line extends beyond the white mass -- that is where you are alone.
Closest Competitors
Universal Gaps
White Space Territories
White Space Territories
Selection Methodology
Competitor Mix
All Competitors
White Space Summary
No competitor above threshold
Minimal competitor activity
Combined opportunity surface
Dimension-by-Dimension Scoring
Scoring Rationale
Peak trigger:
Pain Points
Trigger Features
Innovation Context
All Pain Points
Trigger Features
Cross-Extreme Convergence
Shared Trigger Features
Feature Convergence Streams
Each stage maps three extreme customers through their unique path.
Department Actions
The Locked Tension
The Only Statement
Decision Trail
Tension Options
Narrative Variants
Voice Guardrails
Always Say
Stop Saying
Decision Trail
Evidence Chain
Tension Options Evaluated
Narrative Evolution
Primary Narrative
All Narrative Variants
Voice Guardrails
Always Say (Enhancement Language)
Stop Saying (Replacement Language)
Voice Synthesis Rule
Drift Test
Tension in Execution
The Only Statement
Customer Journey Stages
Trigger:
Expression:
Catalytic Moments
Phased Roadmap
- --
Copy Transformation
Before
After
Visual Tension
Deliberate Discomfort
Visually Safe
Photography Principles
Color Philosophy
Typography
Design Principles
Drift Prevention
Review Cadence
Commoditization Watchlist
Filter Details
Enhancement
Replacement